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Alexander NovikovPhotographer
Portrait photography is evolving — why introduce augmented reality technology WebAR?

Every year competition among photographers grows, so help keep afloat services that can increase the price without serious financial costs. Or compensate for the loss of the customer base with the influx of «fresh blood» when young photographers reduce the price tag and «steal» customers, even without an impressive portfolio. Now some are learning to […]

  • Living photos
Alexander NovikovPhotographer
Proposal for the use of WebAR — where can we succeed with augmented reality?

One of WebAR’s «chips» is working on both sides: a) for the buyer: show the value of the product in an unusual way; b) for entrepreneurs (natural or legal person): help with loyalty to any brand and create a favorable environment for increasing sales. If you look at the individual segments, you can see that […]

  • Advice
Alexander NovikovPhotographer
Introduction of WebAR-games — a new way to attract clients.

Augmented reality helps to launch an online project that will facilitate the work both for the ordinary user and for any business company. With AR technology, the mobile app is no longer necessary. Downloading additional programs often made communication difficult — now the modern user is given the opportunity to go through QR-code scanning on […]

  • Living photos
Alexander NovikovPhotographer
Why augmented reality technology (especially WebAR) is now in demand — the opinion of a specialist in this field.

The future behind the augmented reality — Web AR Studio has created a free online constructor (web-ar.studio) for projects with augmented reality, working directly in the browser. To prove this, Mikhail Epifanov, a commercial director of the company, answered a couple of questions that will help to understand the work of AR-technologies. Process of use.The […]

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Alexander NovikovPhotographer
Introducing augmented reality into museums and exhibitions

At first augmented reality technology evolved at the level of ordinary business cards, when hovering on which animation appeared with different effects and functions. Today, virtual scenes quietly run in real space, helping to decorate any cultural event — from museums to exhibitions. The motionless painting on the wall can be even more inspiring and […]

  • Living photos
Alexander NovikovPhotographer
Application of augmented reality (AR) — what are the options?

Why would augmented reality (AR) that works without applications (WebAR) improve sales, advertising, or engagement of almost any product? Augmented reality is increasingly spreading to the domestic market for goods and services. Within augmented reality, each object is clickable — it helps to perform various actions. Such simplicity of WebAR technology is a real leap […]

  • Living photos
Alexander NovikovPhotographer
Augmented reality in marketing: how will this searing mixture help increase conversion?

For the development of delicious rich content you will need a lot of creativity, because it is necessary to show the client a unique trading offer. To start is to create a presentable virtual image of the product, using augmented reality. This innovative technology can positively affect the image of brands from various industries (construction, […]

  • Advice
Andrey VishnevskiyDesigner
Connect your domain

Domain is the address of the site by which the site can be found on the web. If you want to connect your own domain (that is, for the project to open at an address like http://mysite.com), you need to do 3 steps: ⠀⠀⠀⠀⠀ 1) Buy domain You can buy a domain from domain registrars. […]

  • Advice
Andrey VishnevskiyDesigner
Image Tracking Tips

Image recognition is based on the number of key points that the platform can find on the loaded image (trigger). The more points — the faster and more stable tracking will work. To prepare a good marker, pay attention to the following characteristics: ⠀⠀⠀⠀⠀ High contrast The difference in tones helps you find more points […]

  • Advice
Andrey VishnevskiyDesigner
Ways to Improve the User Experience in Augmented Reality

Narrative is changing, and augmented reality (AR) has established itself as a notable and permanent addition to our storytelling toolkit. Because of this, we are seeing a huge increase in the number of UX and UI designers who are developing their skills to incorporate immersive design. Even for the most seasoned UX designer, the transition […]

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